The 3 Largest Mistakes Business Make With Emails And The Way To Fix Them
Email marketing has been around awhile. No it isn’t the most recent, greatest technology. But you know what? It WORKS!
But it’s truly like exercise equipment. It only works if it’s used by you.
But when I rap with folks about how they use email, I hear a little stumbling and heaps of ahhhs.
I guess if people didn’t react that way, I’d be out of a job at my Charlotte email marketing company. So let me give you one or two pointers on how to better use your email and more importantly, how to benefit from it.
This is the biggest mistake most firms make.
Mistake Number 1: Sending out e-mails that are only ads.
No I don’t mean blatant Spam, but mails that only advertise the weeks special or other repeated information. That is what your advertisements are for.
Solution: Realize that folks signed up for your list because they were interested in your business, not to be deluged with ad. Attempt to think of your e-mails as a perhaps a blog. Change things up, write about different topics. There are many folks on your list who may not read your blog.
If you’ve a winery, maybe you could write about the best way to keep your wine from going flat. Or if you had a bakery, the simplest way to store your bread to make it last for longer.
Convince your readers on your list that you’re an authority and your information is valuable. Make it fascinating. Then casually work in any specials or promotions
Mistake number 2: Sending out too many emails
How many is too many? How few is not enough? There’s no one answer.
Solution: But to have a brilliant idea, think about your buying cycle. Is it every day or two like perhaps a grocery store or is it every few months like perhaps a dog groomer? Try and time your mails accordingly.
Is your business product driven or tutorial in nature like say a tutoring business? People will want more if its education than product driven. Use your judgment here.
Mistake number three: Not measuring your results
It’s very simple to trace how many people open your emails and how much business you receive from them. It is imperative that you use analysis to discover how you’re doing.
Solution: Open rate is an extremely important number in email marketing. This is the quantity of folk who basically open your emails. Although it sounds low, anything above 20% is considered unusually high. If you aren’t achieving this number then review your titles you’re putting in our mails. It should wow them into open your e-mail.
Titles like this week’s promotions simply do not cut it. Instead you could use something like 3 ways to preserve your bread or Learn this new method to save your wine. Be creative and watch your open rates and your email marketing campaigns explode!
If you address these things the most important number, sales, will definitely increase.
I realize this is just quick overview, but I’m hoping it helps you with your email marketing.
Mark Adams is a serial entrepreneur who has started, built and sold six different companies . He helps people with email marketing using his Asheville Email Marketing and his Greenville email marketing Companies. He also works with firms all around the world to create, implement and automate their marketing plans. If you want to learn more or schedule a free 30 minute consultation to talk with Mark about your marketing, go to MarkAdamsMarketingSystems.com and click the schedule a meeting button.
