Recent Study Reports How Email Campaigns Boost Sales
Though you might not think it, email marketing produces sales - surveys prove it. Recent studies indicate email campaigns are still a viable sales tool, spam and bulk email not withstanding.
Epsilon did a survey that revealed how 84 percent of readers clicked a link in an email to investigate a product when it was something they were interested in. Almost 71 percent of responses showed people decided to buy a product mentioned in an email campaign. More than half said they forwarded an email with product information to friends. So email referrals could even be a great source of mlm leads.
Including a person’s name in the subject line and in the body text more than once can boost your results. Research studies point out how writing to your prospect by name has improved click-throughs to website pages by 43 percent; has skyrocketed sales 400 times, and dropped requests for removal by more than 40 percent. If you are using mlm software to contact leads, program it to personaly address each receiver.
Improve your response by explaining clearly what your message is and why you are contacting them. Don’t fill your email with words, make your point quickly and concisely. Maybe you are giving away a valued free gift with every purchase of a certain item. No matter what it is, be sure to explain your reason for writing clearly and remind them of how they know you. When working with people who may recall you, describe how you were involved before.
Avoid sending unsolicited email to those who have not requested your messages. After a person opts out, don’t contact them again. Auto responders typically include a link so readers can get removed from your list automatically. No matter what your approach, don’t fall into the role of being known as a spammer. Not only do folks hate spam, your web host could cancel your account. In some cases, there are criminal charges if its found that you violated the CanSpam Act.
“A spammer is like someone who stands on a street corner, hands you an ad circular, and then kicks you in the shins.” Anonymous
Tips for Increased Email Results
We receive a smaller amount of emails after 12 noon, so we notice those we get in the afternoon more.
Shorten your message to fit into a single frame when viewed on screen. Link to a page on your site with more information.
Avoid including images in your mails to keep your spam score low. Many email managers filter out messages with attachments like graphics.
Emails arriving on Friday have produced higher sales numbers, according to one study.
At the bottom of each email, you can include additional links and promo text - it’s known as the email signature. It is like having your own mini-billboard ad for free. An email signature is just like the P.S. and reports revealed that PS areas get more attention
