List Building Recommendations That Get Long Term Subscribers
Subject Line
Essentially the most significant thing will be the subject line so what I’m gonna do is take you through an email sequence that is having a 100% open rate and you will understand why that is happening.
To start with in our headline is Freedom Ocean. We’re remindingpeople what they’ve signed up for. When they see Freedom Ocean inside their inbox, they know exactly what it is so we’ll always codify the email by putting it in brackets. Then there’s a particular noteabout what this e-mail is. If we would align the emails in the inboxit will have the identical codec in the front and then it would say, ‘episode 1, episode 2, episode 3…” and so on. ‘Episode 6 + transcript isavailable…’ The transcript is the reason why we think they’re opening the email.
Sender
Something which a lot of people forget about is the sender. The sender is crucial. In this instance it’s James and Tim and individuals know that this podcast is James Schramko and Tim Reid so that’s very very good. Some nondescript email sender like support@ or perhaps info@ you’ll likely to have thatblocked out.
Preview Line
The next step that I’m sure most people ignore is a preview line. This is what shows in the inboxjust before people open it up so be sure you give this someheavy consideration. We are saying ‘Welcome back to the Freedom Ocean’ and then we put a social proof line ‘The Number one business podcast on the Australian iTunes store as this email goes out.’ That’s just reminding people that this is a effective podcast plus they actuallymade the success since they’re the listeners. It’s thesubscribers that made thesuccess.
Then we have the first link ‘Go to Episode 6’. We want individuals to click that so we also have a call to action, ‘Go to Episode 6’ it’s very clear, it’sglowing blue, it’s bold and it is underlined.
Text Wrap
Finally what we should do is we use text wrap, you don’t want to have your text running over the page. You need to ensure that it stays pleasant and chunked since it’s very easy to read. In fact in SuperFastResults there exists a tool known as the text wrapper that permits you to text wrap your paragraphs to anything you specify. It’sreallyvery, easy to use this.
