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The money is in the list. Not if you can’t get your emails open. See, this is why I hate cliches. There are usually more holes in them than Swiss cheese…and not nearly as tasty. Yes, the money IS in the list provided you get your emails delivered to your list and THEN get them opened. Neither one is a slam dunk these days between spam filters and the fact that people are getting so bombarded with emails that they just don’t have the time to go through them all. So how do you get through the filters and the noise? This article is going to show you how?

To get your emails delivered, you have to make sure that you don’t put anything in them that is going to prevent that from happening. There are usually two main things that are the cause of non delivery.

The first is any links in your email. If a domain that you own is on the blacklist, whether it be because of an affiliate spamming the heck out of the Internet or just something dumb that you did, that blacklisted domain is going to trip the spam filter and there is a good chance that your email won’t get delivered.

The second is the actual content of your email. I’m referring to your message. There are certain words and phrases like FREE and MAKE MONEY and GUARANTEE that trip these spam filters. If you don’t know what these words are, there are online spam checkers that will go through your message and give it a spam score. If the score is over 5, there is a very good chance that your email won’t get delivered. And trust me, it doesn’t take a heck of a lot to get your score over 5.

But even if you get your email delivered, there is the problem of getting it opened. Remember, there is a lot of noise out there. Prospects are on dozens of lists, not to mention the amount of spam and other messages that they get daily. Seeing your email is not going to be easy. That’s why you have to make it stand out. And the best way to do that is with the subject.

Create a subject that is captivating. There are many ways to do this. One is to use the benefit driven subject, such as, “Free Report On How To Do Niche Research Inside.” If that’s your target market, there is a very good chance that they’re going to open that email.

Email marketing can be very lucrative, but the key is getting your emails delivered and opened. Once you’ve done that, with a powerful message, you’re three quarters of the way to a sale.