How To “Fail Proof” Your Email Marketing Campaigns
If you would like to know a simple way to get your email list to genuinely like and respect you, and be FAR more likely to read and act upon your offers, then this article will show you how.
Look, this may sound “corny”, but I firmly believe that, when writing an email to someone you wish to sell something to (especially online in an email), you should pretend you are writing an informal email to someone you REALLY love and care about.
Maybe a parent, grandparent or child who is suffering from some kind of pain your product can eliminate.
If you were writing a email to someone you truly love, would you pack your ad with obnoxious, over-inflated claims just to make the sale? Would you lie, exaggerate, or “bend” the truth even a little? Would you send out some “form email” that a hundred other people are also sending them, all trying to badger them into buying?
Or would you be respectful, honest, and empathetic?
Maybe even admit the product’s flaws or why it may very well NOT be the right product for them and their particular situation?
Anyway, here’s the point:
The people on your email list are your business “family.”
Earl Nightingale talked about how your customers are the people who will write every pay check you ever cash, put your kids through school and buy your homes, cars and other “toys.” They are your real “bosses” — your real “clients.” They have the power to give you everything you want… or take away everything you have.
Treat them with the respect they deserve and you can’t go wrong.
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Ben Settle is a direct response copywriter and author of “The Copywriting Grab Bag”. Although Ben rarely accepts clients, he freely shares his latest copywriting secrets and tactics on his website at http://bensettle.com. |
