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The e-mail inboxes are getting overcrowded every day and online marketers should pay attention to the new rules which evolve at regular intervals for optimal results from your e-mail marketing strategy.

1. Subject line

With a subject line that is cleverly crafted, your job is more than half done. If you can make them appeal to the viewer on emotional plane, you would have nearly ensured that your mail is opened and more importantly read which is the core of any successful e-mail marketing strategy.

2. Content

Your content should short and yet capable of conveying the message precisely. The focus should be on the reader and by reviewing your message after it is written and deleting those unwanted words would be a great service to the viewer.

3. Bulleted lists

Bulleted lists help the reader to grasp your points quickly. Just about 10 percent of recipients read the full length of an e-mail. By putting your content in bullets, more people will be able to digest your content.

4. Create trust

Stories can lend that real touch. Your experiences or that of your friends can be nice way to start. Admit that you erred and go on to talk about the lessons learned. This is perhaps the best way to create trust the readers will appreciate that and repose their faith in you. Creating trust should be the focus of every e-mail marketer who wants to create serious profits.

5. Protect yourself from the delete key

Incorporate case studies, testimonials, expert references etc. to support your statement. Remember that readers can be quick to go for the delete key if they find your message unconvincing. Your e-mail marketing strategy should be designed to protect yourself from this situation.