FreeNewsletterTemplate.net

Should you email your list everyday? There is no definitive rule.

There are some marketers who email offers everyday and do very well. Others email once every few days. Others once every few weeks.

All of the methods can work well. Those marketers who email offers everyday wouldn’t be doing it if they are experiencing diminishing returns. My guess is that the strategy of emailing an affiliate offer every day of the month is generating some insane cash for them.

If you have a list of 20,000 subscribers, that is 20,000 potential buyers. If you hit them with an offer every day, you are bound to offer something that some portion of your list will want to buy. And if you have traffic sources pumping in new leads every day, you don’t have too worry too much about unsubscribes as long as your attrition rate can’t keep up with the rate you are getting new opt-ins.

The downside with this strategy is that you may alienate a large portion of your list. Some people will stop opening your emails because they have become so used to them, they start ignoring them. Many will unsubscribe.

An excellent way to work this out will be to built two test lists - one where you email every few days and another one where you email a paid offer every day. Then, calculate your profits at the end of the month. Let this test run for a few months to see if you are getting diminishing returns. You may be surprised at what you find.

The bottom line is: be open to different approaches