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If you want to list build for profits and success, relationship building with your list will go a long way to achieving that. You see, list building is just the beginning of your marketing funnel. Getting the lead is only the start of good things to come. You have to build relationships with your subscribers if you want them to trust you and you want them to buy from you. You can’t just sell with your emails all day long; you have to create rapport and provide value. That’s how you can build a responsive list.

Email marketing was supremely effective when the Internet began, but at that time almost everything had no competition, so all the effects were elevated. Nowadays, things are more stable on the Internet, and email has become one of those ’stable’ components. Email will always be a way to generate substantial revenue, but you have to build those relationships to stand out from the crowd and get your subscribers to open your emails, and not your competition’s.

As more and more people build lists online in your market, competition for eyeballs in the email inbox will grow. To remain competitive, you have to build a list that opens all of you emails like addicts. You have to write subject lines that compel them to open your emails, and your brand name has to be associated with value.

So go ahead, build that list. But don’t forget about relationship building. Educate and inform your subscribers. Create rapport. Write personally. Most of all, send them valuable content. It’s what they signed up to your list for!