Many businesses have discovered that with the soaring cost of postage, snail-mail marketing is not as cost effective as it once was. Many of these companies turn, instead, to email marketing. Email marketing is an effective means of marketing a business, and unlike other forms of marketing, it is usually very low-cost. If you know a few [...]
For beginning users, the world of email marketing can be scary and confusing. Scary is in the email sending campaign will not be received well by most recipients. Confusing as in how to build up a subscriber list to market your product or service. In order to have a successful email marketing campaign, you must [...]
Have you seen Barack Obama’s website? It’s pretty impressive. His home page is actually a squeeze page.
Have you signed up for Barack’s newsletter? If you haven’t you should. He does a terrific job of demonstrating the powers of email marketing.
I wonder who is advising him with his internet and email marketing. If Barack Obama wins [...]
Email marketing is very important to every internet marketer. Many marketers are scrambling to get the most number of email addresses for their customer database. Once you have hundreds or even thousands of email addresses on your list, it will be easier for you to promote your business. However, I am not only referring to [...]
How are you doing on your New Year’s resolution? Let me guess, it includes shedding a few pounds, getting more exercise, making healthy eating choices, etc. Here’s another thing that needs to get into better shape: your transactional email messages program.
Transactional emails are any messages that are sent in response to a customer transaction - [...]
The money is in the list. Not if you can’t get your emails open. See, this is why I hate cliches. There are usually more holes in them than Swiss cheese…and not nearly as tasty. Yes, the money IS in the list provided you get your emails delivered to your list and THEN get them [...]
Question for Marketers: From all of the demand generation you engage in, when you acquire a new lead, do you pass their information directly to sales/telemarketing for follow-up?
Do you know which of those leads sales follows-up on? Studies show that 79% of leads passed to sales are NEVER followed up on. Is [...]
The cost of advertising or publicity of your product or services in Electronic media compared to Email marketing is much higher.
To understand this we need to understand the process of Electronic media.
In Electronic media, particularly Television & Radio we can broadly have three types of advertisements
1. TVC
2. Ad films
3. Live interactive programmes
TVC can [...]
In this section we are going to go over some exact plans of action you can use for creating follow up sequences that you will send out after someone subscribes to your newsletter or buys a product from you.
For example, here’s an excellent follow-up sequence you should use after they signup for your list or [...]
All persons doing business online use email. Those who are successful use it a lot and are very effective with this medium. The most sophisticated internet marketers use email to generate recurring website traffic. They are also generating good profits from their readers. The marketing of a web site is complete once you establish a [...]
