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It’s no secret that email marketing is competitive- and also very lucrative. Maybe you’ve checked out your competition and it seems like you’re doing what they’re doing. But to really stand out in email marketing, you must dare to be different. Read this article to find out the secrets you can start using today to leave your competition in the dust- and start selling products like crazy.

Tell Great Stories

There’s nothing better to connect a group of people than a well told story. Go out on a Saturday night and the people with the most friends around them are usually the ones who tell stories and tell them well. In email marketing, you often see your competitors producing content that’s only related to their product- and of course nothing that’s useful. If your product has been used in ways that has a story around it, by all means do anything possible to get that story into your email newsletter. To maximize the effect, spread the story over a few issues in order to build up a buzz.

Just Be Yourself

For some inexplicable reason, many beginning and even veteran email marketers feel the need to create a new persona. Often this persona is influenced by misconceptions of what they believe a marketer should be. You’d be surprised to know that the most effective marketers balance their efforts between being themselves and making a sales pitch. A simple way to do this is sharing parts of your life in your letter without any pretense. Just let your readers know who you are, it’s that simple.

Don’t Just Have A Call To Action

Yes, having a call to action is a great way to make money in email marketing. You’ve done enough research to know that. But what you need to know is that timing and focus are everything. Present your call to action first and your readers won’t read any further. If you decide to put in a call to action for something that has no relation to why your readers subscribed, you’ll find yourself with a lot less people reading your emails.

Let Your Readers Shine

Have you ever been in the newspaper? If you have, you probably remember people in your family running to get as many copies as possible to save for the future. And you probably felt pretty darn good yourself. Remember that feeling- and give your readers the chance to feel the same way. If you’ve been keeping up with your readers (and email marketing success depends on this!), you’ll know when someone has made a breakthrough and seen results with your product. Take testimonials even further- make someone in your newsletter feel like a superstar. Not only will that reader be thankful for the chance to shine, your other readers will want to do the same.

Armed with these strategies, you will find that your readers will be more responsive to the content that you’re putting out there. Each of these strategies has the potential to turn your readers into absolute raving fans. Get to this point and your competition will be left scratching their heads wondering where their readers went.