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So far you’re starting to see some results with your email newsletter. Yet, something tells you things could be better. After all, you look at the number of subscribers you have and realize that it could be so much more. Now that you’re resolved to grow this list, here are the three secrets that will guide you along in the process of growing your email newsletter to new heights.

Maximize Your Squeeze Page

So, you’ve followed everybody’s advice to set up a squeeze page. You’ve put it up and then got distracted by other endeavors. But no problem, right? You’re getting subscribers every so often and you’re feeling good about your success. Do not let this state of mind control you. A squeeze page is the absolute most effective method to get subscribers added to your list in staggering amounts. But chances are the squeeze page you currently have could be done better. Make it a point to add tweaking this page and testing results to see if conversion ratios could be better. You need to know if potential subscribers are leaving your page to go somewhere else. Ask yourself if your squeeze page copy could be better. If it could, spend time researching the best squeeze pages and change yours to match.

Polish Your Thank You Page

Naturally you know that people reach your Thank You page after already being sold on your product. No secret there. But your Thank You page is also a tool to bring even more subscribers to your email newsletter. Use this as a chance to get people to subscribe to your email newsletter. Or if they reached a Thank You page because they already subscribed to your newsletter as part of a double opt in system, do whatever possible to get them to confirm their email as soon as possible. Unfortunately a gap does seem to exist between those who sign up for an email newsletter and those who opt in the second time to receive it. Remember to remind your readers to opt in the second time. Showing them the immediate benefit of receiving your newsletter can help with this.

Create Useful Viral Content

To those in the know, it’s painfully obvious that people aren’t looking for yet another email newsletter to subscribe to. What they are looking for is something that fills in the gaps of their knowledge. People buy products on the Internet do so because there’s something they want to know. Or they think there’s something they should know but don’t know yet. Find out these gaps, get the information that fills them in, and make sure that surfers must subscribe to your newsletter to receive it. It will be a win-win situation for the both of you.

By maximizing your squeeze page, polishing your Thank You page, and creating content that is useful and informative, you’ll be on your way to a newsletter that grows and grows.