Often, new email marketers want to save cash, and thus opt for managing their email marketing campaigns by hand without the use of software. Now, although in the beginning this is possible, what inevitably happens is that their list grows. First to 100, then 300, then 1000 and before they have time to realize the [...]
Looking to make your life easier? Planning to spend more time with your family? These problems can be answered if you maximize your auto responder. Imagine yourself in a beach sipping the tender coconut water while your products are being advertised around the globe. After your vacation, you check your mail and see dozens of [...]
As a new business you have many things to learn and it’s easy to make mistakes, when you are rushing around trying to do too many things at once.
You may see email as an easy and cheap way of communicating with prospects and customers and you would be correct, but you must do it well. [...]
Every day we are bombarded by hundreds of emails, each contending for our attention. Yet, only a selected few make it past the delete button.
When done right, email marketing can be one of the most effective, cost-efficient marketing strategies. However, when done poorly, many small business owners find themselves receiving little return on the countless [...]
Ok, we’ve established that you want to launch and email marketing campaign. We understand that it’s cheap compared to snail mail, and it’s fairly easy to track the results. Now the question of the hour is what would cause anyone to read the email that you sent to them?
Do They Trust You?
First and foremost, how [...]
Email marketing refers to the promotion of a products or services via mail to retain the previous prospects and acquire the new clients. The aim in this form of marketing is to persuade the new as well as old customers to purchase a company’s product or service. If deployed carefully and spam filters are avoided, [...]
Many email users find themselves annoyed on a daily basis by items sent through email lists they didn’t even know they were a part of. These lists may make use of email or of snail mail, but is generally viewed in the same way - junk material to be discarded.
Yet there is a real benefit [...]
A small business winning strategy
Does your business currently have a Facebook page or Twitter feed? How about a blog? LinkedIn? MySpace? Digg? StumbleUpon? Hey, if you’re a little late jumping on the social media train, it’s ok. You’re busy managing a business! We understand. It’s easy to get overwhelmed by all the social media opportunities [...]
