Question for Marketers: From all of the demand generation you engage in, when you acquire a new lead, do you pass their information directly to sales/telemarketing for follow-up?
Do you know which of those leads sales follows-up on? Studies show that 79% of leads passed to sales are NEVER followed up on. Is [...]
The cost of advertising or publicity of your product or services in Electronic media compared to Email marketing is much higher.
To understand this we need to understand the process of Electronic media.
In Electronic media, particularly Television & Radio we can broadly have three types of advertisements
1. TVC
2. Ad films
3. Live interactive programmes
TVC can [...]
Marketing your products and services is never an easy task so you need to use all the necessary means you can to do so. Every entrepreneur knows how powerful the Internet can be when it comes to selling or promoting their products and services. However, only a few possess the skill of [...]
The e-mail inboxes are getting overcrowded every day and online marketers should pay attention to the new rules which evolve at regular intervals for optimal results from your e-mail marketing strategy.
1. Subject line
With a subject line that is cleverly crafted, your job is more than half done. If you can make them [...]
