12 Steps to Create Your Own Profitable Mailing List

28 May, 2009  |  under Email Marketing

On this article I will show you 12 easy steps that will help you to create a profitable mailing list with a minimum effort and a very small investment. If you have patience in developing your list you can make tons of money with your site:

STEP 1: Get a Domain Name. If you have never bought a domain name before and are unsure what to do. Make sure you pick something catchy!

STEP 2: Get Hosting for your Domain Name. You are not going to have a presence on the Internet until you get hosting. You can think of hosting as online real estate, as this is where your website will live. You need a hosting account, as you will need to build a squeeze page up online, host images etc.

There are thousands of hosting companies online. A good hosting company should have everything you need: good terms and conditions and 24/7 tech support by chat/phone/ email.

STEP 3: Get an Autoresponder Account

There are many autoresponder providers. The autoresponder is where your subscribers are kept in the database, where you get the subscription form to put onto your Squeeze Page, where you create your follow up messages and where you track how many people are opening and clicking on the links in your email.

It is very, very important!

An autoresponder is between 10$ and 20$ a month, but worth every cent. You might make this investment back straight away, but this will be pittance when you start making sales from your list. In internet marketing circles it is said that each subscriber on your list is worth $1 a month, so you do the math!

There will be a learning curve when you start using an autoresponder, but they have excellent support, live chat and tons of video training.It really would be a wise investment to spend some time learning how to navigate around the autoresponder you choose and all its capabilities.

STEP 4: Get a Free Product to Promote at Giveaway Sites

Preferably you should write your own product to giveaway, but if you are just starting out you can find on internet sites were you can download free ebooks. At this site, you can download some free ebooks and give those at giveaways.The great thing about ebooks from Butterfly Reports is that you can brand them with your own affiliate links, so you can get additional streams of income. All the ebooks at this site are valuable, as they are checked before they become available to download. To differentiate yourself from other people offering the same ebook at the giveaways, it is also good to select a few other ebooks, which you can include as bonuses. Zip up all these ebooks, ready to upload to the internet at a later stage.

STEP 5: Set up a Squeeze Page to Promote

Essentially you need a HEADLINE to capture attention, a call to action and an opt in form, which you create on Aweber and copy the html over to your Squeeze page. When you know what you are doing, this can take as little as 10 minutes. For extra you can check  DeskTopBucks, which has plenty of videos to help you set up a squeeze page and your Aweber account.

STEP 6: Upload Your Squeeze Page & Download Page to the Internet

Now you’ve created your squeeze page, you will want to upload it to the internet. For this you will need an FTP client. There is a great free one called Filezilla, which you find easily in Google. There is a bit of a learning curve with FTP too, so be prepared to take some time over this. There are plenty of videos over at YouTube if you search Filezilla to help you through. You will also want to upload your free ebook folder as well, so you have a place to send people to download your product from. Alex has another secret here that works really well. Instead of giving a direct link to the free ebook, send people to a Thank you page. You should place there other opportunities and discounts, as well as the download link that create additional income streams, which is a really good idea for you to incorporate too.

STEP 7: Create First Message on your Autoresponder Account, Highlighting Where to Download Product Now, you need to create the first message in your Aweber account. This will say, thank you for subscribing and include the download link to your free gift or thank you page. Once again, if you get stuck on the video tutorials available at Aweber or DeskTopBucks; videos will help you at this stage too.

STEP 8: Check Squeeze Page Works

Go to your domain name, and put your name and email address into the opt in form, and double check that you receive the email that you set up in the previous step. It’s also a good idea to check the download page too.

STEP 9: Create a Quick Folder and Dedicated Giveaway Email Address, So You Have Details to Hand When Signing up and Contributing Gifts to Giveaways.

Adding your gift to a giveaway can take 20 minutes or if you are organized, just a few minutes so some quick advice on getting organized. Set up a quick folder!

STEP 10: Sign up to as Many Giveaways as you can (Ongoing)

You will be kept up to date with all the latest giveaways that you can contribute to, if you regularly visit GreatGiveawayGuide. Follow the on screen instructions of each giveaway and you’ll soon get the hang of it.

STEP 11: Promote Giveaways (Ongoing)

The main rule of every giveaway is to promote the giveaway. When you first start out, you won’t have a list to promote to, so you will need to find other ways to promote the giveaway, like putting the promotion link on twitter. I get a lot of traffic from my twitter account.

You can also add your give away link in your forum signature and write a few useful posts. You could write a few articles, perhaps about how great giveaways are and put up a page promoting the latest giveaway site. Or even start blogging about what you are doing online, and include the promotional links on there to. Then once you have a small list, you can start promoting giveaway sites to your list. After all your subscribers found your gift on a giveaway site, so you know they like them! And don’t worry if you feel stuck with what to write about there will normally be promotional emails you can use on most giveaway sites.

STEP 12: Create Emails to go in Your Autoresponder and Check your Click Through Rates (Ongoing)

Now you need to start creating emails for your Aweber account, so that they are sent out on autopilot every couple of days, every week or however often you want to send out an email. On your promotional emails, it is best to send out a broadcast message, as you can see how many people have opened the email and clicked through the link. You want to aim to get a 20% open rate and a 10% click through rate. To obtain this you will have to test different email promotions and see how they fare. As you are growing your list, you can practice these emails and by the time your list is in the 1000s, you would have got really good.

Ovidiu Ficlenescu’s Internet Marketing secrets blog at: http://ovylord.wordpress.com

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